Ali Gold - Marketing, Social Media, Press and Media Coverage, Media Buying, Non-Profits
Ms. Gold is responsible for the preparation, scheduling and execution of effective marketing and social media strategies for public and private clients. She has accomplished social / digital media projects for accounts across multiple industries. To keep them relevant within the networks they live on, she constantly strives to remain up to date on happenings throughout clients’ various trades.
She stays actively involved in the reporting and analytics of these activities to ensure an effective tracking of social media efforts, including overall buzz, sentiment, voice and conversation on all social campaigns.
In addition to responsibilities falling under social media management and maintenance of multiple accounts, Ali is involved in the writing, editing, distributing and pitching of press materials; compilation of media contacts and resources; assistance in website content creation and design; and e-newsletter content construction and design.
Ali has handled media buying for Cities, Travel & Tourism and Hospitality clients. She has negotiated with major publications, digital platforms and community organizations.
She leads ADEPT's not for profit business sector and is actively involved with many South Florida community and volunteer organizations.
She earned her Master’s degree in Nonprofit Management from Florida Atlantic University’s School of Design and Social Inquire and her Bachelor’s degree in Marketing with a minor in Advertising from Florida Gulf Coast University’s Lutgert College of Business.