After successfully serving the City of Key West under a six-year contract to provide marketing services, ADEPT recently competed a publicly recognized competitive solicitation, ranked number one, and was awarded the contract for a second term of five (5) years, with up to two additional years, for a total of seven (7) years.
Services will include marketing and positioning the Key West Historic Seaport as a premier tourist destination, identifying new marketing avenues, developing and refining the Historic Seaport brand, and assisting the Historic Seaport in promoting initiatives, events, and programs, along with graphic design and production of all advertising and communication materials. Further, ADEPT will continue to recommend and implement media strategies, including media buys, negotiations with advertising media, and continuing oversight and evaluation of services provided by advertising media. Along with traditional media forums, we will also continue to offer input on the Key West Historic Seaport’s current digital presence, including the current website and any social media sites maintained by the City of Key West. Services also include support of the Key West Bight Marina and its website and online presence.
Overall, professional services provided by ADEPT include the following:
Brand development and management
Advertising
Marketing
Media planning and management
Social media strategy, implementation, and management
Website design and development
Market research
Website maintenance
We're very excited and grateful for the opportunity to continue our work promoting the Key West Historic Seaport and Key West Bight Marina, a premier destination for Key West visitors and locals alike.