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Stein Mart Introduces Smartwater CSI Forensic Coding Technology As Theft Deterrent in Tennessee

Updated: May 21, 2018


FORT LAUDERDALE, FL., June 23, 2015 - Fort Lauderdale based SmartWater CSI announces expanded services to Stein Mart, a national retailer of upscale, boutique-style merchandise headquartered in Jacksonville, Florida. The company will be deploying SmartWater, a forensically traceable liquid theft deterrent into several stores in Tennessee and Louisiana. SmartWater is also currently working with Stein Mart locations throughout Florida. SmartWater, with a proven track record for reducing and deterring theft, will support Stein Mart's focus on serving its customers and community efficiently and effectively by contributing to store safety.

The National Retail Security Survey reports that $34.5 billion worth of goods are stolen from retailers each year. "Stein Mart will use this state-of-the-art technology to deter theft in our stores," said Jim Casey, Vice President of Asset Protection for Stein Mart. "SmartWater will play an important role in our initiative to continue to improve the overall shopping experience for our customers."  

SmartWater has been extremely successful in reducing theft for retailers in the United Kingdom, where the company was founded in 1993. "Stein Mart's selection of SmartWater will provide an exciting opportunity to expand our presence in the retail sector outside of Florida, where we can demonstrate our effectiveness and substantially reduce retail crime and theft," said Colonel Leland Liebe, USA (Ret), Chief Operating Officer for SmartWater CSI.

About Stein Mart, Inc.

Stein Mart stores offer the fashion merchandise, service and presentation of a better department or specialty store, at prices competitive with off-price retail chains. Currently with 270 locations from California to Massachusetts, as well as, Stein Mart's focused assortment of merchandise features current season, moderate to better fashion apparel for women and men, as well as accessories, shoes and home fashions. For more information, visit

About SmartWater CSI

Worldwide, SmartWater has a proven track record of reducing property crime over the past seventeen years and has played a vital role in over 1,200 convictions. SmartWater products are forensically encoded liquids that can be applied to any property, thereby leaving an invisible 'serial number' on the item. The non-hazardous liquid is extremely robust, virtually impossible to remove and guaranteed to a last a minimum of five (5) years. The technology does not contain organic DNA-based materials, which are degradable under sunlight and can be affected by temperature, oxygenation and other environmental factors. For more information, visit or call 954-320-7313.

Media Contact: Julie Ruffolo, ADEPT Public Relations, 954-769-1533,



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