top of page

Former Convention & Visitors Bureau President & CEO Nicki Grossman Joins ADEPT

We are pleased to share with you some exciting news. Nicki Grossman, former President and CEO of the Greater Fort Lauderdale (Florida) Convention & Visitors Bureau (CVB) and Broward County Commissioner, has joined our marketing and advertising team at ADEPT Strategy & Public Relations. 

Nicki was elected to the Hollywood, Florida Commission in 1978 and elected to the Broward County Commission in 1982. She served on the Board of Directors for the South Florida Super Bowl Host Committee, the Federal Reserve Bank of Atlanta's Travel and Tourism Advisory CouncilAmerican Coastal Coalition Board of Directors, and the Florida Commission on Tourism (where she was elected 2007-2008 Chair for VISIT FLORIDA). 

You might recall that since 1995, Nicki acted as the president of the CVB heading up Broward County's convention and tourism marketing efforts.

In 2007, Nicki was inducted into the VISIT FLORIDA Tourism Hall of Fame. In 2016 she was named to the Destination Management Association Hall of Fame and will be receiving a lifetime achievement award from North Star Publishing Group, the industry’s largest news association. Mrs. Grossman was named Top 25 Most Influential People in the Meetings Industry by Meeting News. She was also named one of the 100 Most Powerful Women in Tourism by Travel Agent and named one of the Top 25 Marketing Minds by the Hospitality Sales and Marketing Association International (HSMAI).

Nicki E. Grossman was born and raised in Miami Beach. She is married to Circuit Court Judge Mel Grossman and is the mother of three daughters and "nana" to eight grandchildren.

At ADEPT, Nicki joins a focused team who actively market, advertise and develop strategic communications for both public and private clients. Throughout South Florida and the Caribbean, ADEPT boasts over a dozen clients including real estate developers like the developers of the Broward Convention Center Hotel Expansion, Broward College, The City of Key West, The City of Fort Lauderdale, the Connect Miami Beach Light Rail Concessionaire Team and the country’s largest indoor entertainment venue Xtreme Action Park located in Fort Lauderdale. “I am very happy to join ADEPT’s boutique team of professionals and I hope to leverage my travel and tourism experience while adding value to their existing and future client base”, indicated Grossman.  “I see a wonderful opportunity to support a growing Broward County small business”, concluded Grossman.

We are thrilled to have Nicki join our agency and welcome you to stay tuned for future announcements as ADEPT continues to grow throughout Florida and beyond.


bottom of page